Team

Our team of professionals provides the infrastructure needed to design, build, and operate spaces that become part of the fabric of the community.

Partners

Patrick JeffersPartner
New Waterloo

Patrick brings more than 10 years of experience in commercial real estate and private investment to New Waterloo, where he is responsible for overseeing all real estate transactions, construction and development. He began his career with the Trammell Crow Company, where he was a Vice President of Development and Investment in the Austin, Texas office. While at Trammell Crow, he worked on the acquisition, development, and eventual disposition of more than 1.7 million square feet of office and industrial product, and was the principal development partner for a $70-million high-rise condominium project. Prior to Trammell Crow, Patrick spent 7 years as a wide receiver in the National Football League with the Carolina Panthers, Dallas Cowboys, and Denver Broncos, where he was a member of the Super Bowl XXXII championship team. Patrick holds an MBA from the Darden Graduate School of Business Administration and a Bachelor’s degree from the University of Virginia.

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Bart KnaggsPartner
New Waterloo

Bart is a native Austinite and entrepreneur. He co-founded Capital Sports and Entertainment, which managed athletes and entertainers, and in 2002 created the Austin City Limits Music Festival. At CSE, Bart was responsible for all sponsorship, marketing, and general management for the firm and its events. In 2005, he helped CSE acquire and re-brand Chicago’s Lollapalooza, the largest festival in the world, leading to the creation of C3 Presents. He was previously a founder of Trajecta, Inc., an optimization software company, The Lance Armstrong Foundation/Livestrong, and a General Partner in Hotel Le Toiny, a five-star hotel in St. Bart’s. Bart serves many early stage ventures – as General Partner of Mellow Johnny’s, and as board member to DoStuff Media, Spacecraft, Honey Stinger, and Austin Bike Share. Bart holds an MBA and BBA from the University of Texas at Austin.

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Stuart McManusPartner
New Waterloo

Stuart has more than 20 years experience in the hospitality sector. Stuart brings his expertise in relationship building, investment structuring, negotiations and asset management to New Waterloo. Stuart started his career in the investment banking sector in London where he financed EU 800 million through the privatizations of large-scale, primarily European, infrastructure projects. Upon returning to the U.S., Stuart began his hospitality real-estate career as a Managing Partner at Beachside Capital Partners in Westport, CT and then as President at Capstar Partners in Austin, TX where he was responsible for the investment, management and financial success of more than $500 million in real-estate assets comprised primarily of independent, boutique hotels including the Hotel Jerome in Aspen, CO, as well as other premier hotel assets across the U.S. In late 2006, Stuart created Crystal Lake Capital, an investment firm, where he successfully sourced, capitalized, acquired and ultimately divested the premier Hotel Le Toiny in St. Barthèlemy. In 2012, Stuart sourced and structured the acquisition and investment of Hotel Ella and the South Congress Hotel assets in Austin. He holds an MBA from the Kellogg School of Management and a Bachelor’s degree from Northwestern University.

 

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Bill StapletonPartner
New Waterloo

Bill founded Capital Sports and Entertainment (CSE) in 1998 and was a partner in the subsequent launches of successful enterprises such as the Austin City Limits Music Festival, Lollapalooza in Chicago, and C3 Presents. Bill’s work at CSE as Lance Armstrong’s long-time agent included numerous Fortune 500 endorsement deals and advertising campaigns with companies such as Nike, Visa, and Coca Cola, as well as two New York Times best-selling books. Bill was one of the founding architects of the commercialization of the Livestrong brand, bringing more than $200 million to the Lance Armstrong/Livestrong Foundation through his brand management and licensing negotiations. At New Waterloo, Bill is primarily responsible for raising capital and business development. He was a member of the 1988 United States Olympic Swimming Team and Vice President of the U.S. Olympic Committee. Bill is currently serving on the Boards of Directors for technology startup Rallyhood and concert venue Stubb’s, both located in Austin. He holds a BA, MBA and JD all from The University of Texas at Austin.

 

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Delfo TrombettaPartner
New Waterloo

Delfo has spent the last 15 years managing and developing successful businesses in the hospitality and entertainment industries. He is a partner at Austin’s La Condesa and Sway, which he opened in 2009 and 2012, respectively. In 2010 he opened One Atlantic, a 20,000-square-foot luxury venue at the Pier Shops at Caesars Casino in Atlantic City, New Jersey, where he was a general partner and oversaw all operations. Before then, he was director of operations and booking manager for Pangaea Lounge and Gryphon Nightclubs, two entertainment venues located at the Hard Rock Hotel and Casino in Hollywood, Florida. Until 2005 he lived in Washington, D.C., where he was label manager at Yoshitoshi and Shinichi, two internationally acclaimed record labels belonging to Grammy Award winning artists Deep Dish. He oversees all financial and business operations at New Waterloo. Delfo grew up in Catania, Italy, and holds a B.S. in International Affairs from Georgetown University’s School of Foreign Service.

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Accounting

Sagar BhaktaSenior Accountant
New Waterloo

Sagar began his career in hospitality as a front desk agent and housekeeper, quickly working his way up to assistant general manager at a Days Inn Hotel. With a B.A. in Accounting from Texas State University, Sagar has worked in Austin’s financial technology industry as a Staff Accountant at Rev Worldwide and most recently as a Senior Accountant for Buzz Points, Inc. Sagar re-entered the hospitality industry and joined the New Waterloo team in May 2017 as a Senior Accountant. In his free time, Sagar enjoys the Austin music scene, hiking, cooking, traveling and photography. His spirit food is an onion.

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Michelle ChangStaff Accountant
New Waterloo

An Austin native, Michelle moved to Los Angeles to study at the University of Southern California, where she earned a Bachelor’s of Science in Accounting and Business Administration. She worked at PricewaterhouseCoopers in Taipei, Taiwan as an assurance associate, working with senior staff to complete bank statement reconciliations and financial statement tie-outs. She then worked as a financial analyst for Western National Group before returning to her hometown and joining the New Waterloo team in 2016. As a Staff Accountant, Michelle assists with all accounting functions, including invoice processing and payroll. Outside of the office, Michelle enjoys traveling, baking, and practicing yoga. Her spirit food is gummy bears.

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Clair CroslinSenior Accountant
New Waterloo

Originally from Austin, Clair has worked in the service industry since she was 15. She moved to New York to attend school and took on a job at Milk Bar, the sister bakery of the Momofuku Restaurants. There, she was given the opportunity to analyze their data to forecast sales and reduce waste.  This opportunity led to an internship for the office, where she learned about costing, distribution, and operations. After graduation, Clair served as accountant at Sweetleaf, a coffee shop in Long Island City, while simultaneously working for a bookkeeping firm. Clair has since returned to her hometown and joined the New Waterloo team as Senior Accountant. Beyond the office, she has a penchant for thrift shopping, sitcoms, and woodworking. Clair’s spirit food is Thai curry.

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Jeremy SteeleDirector of Finance
New Waterloo

Jeremy has more than 16 years of project management and leadership experience in accounting. After graduating from the University of Houston with a B.S. in Hospitality Management, he began his career at the Marriott International in Houston before moving to Austin to serve as controller at the Hilton Austin Airport. From there, he spent seven years in controller positions with White Lodging Services before joining the boutique Bunkhouse group as corporate controller in 2011. After seven years there, he joined the New Waterloo team in July 2017. Outside of work, Jeremy enjoys playing dominos, and trying to keep his bio off websites. His spirit food is kale.

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Culinary

Erind HalilajExecutive Chef
Il Brutto

Albanian native Erind grew up with a passion for all aspects of the dining experience. When he became Chef de Partie of 5-star Hotel Principe di Savoia in Milan, he realized how much power a chef had to create a memorable experience for guests. He went on to serve in several renowned kitchens in Italy until an opportunity with JW Marriott brought him to the states. He then moved to New York City to work for Obicà Mozzarella Bar, first as Executive Chef and then as Group Executive Chef. Erind joined the New Waterloo team in 2017 as Executive Chef of Il Brutto, a neighborhood Italian restaurant coming to East Austin in fall 2017.

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Alyssa HurlstoneExecutive Pastry Chef
Le Politique

Raised in Ohio by artist parents, Alyssa began her professional career at Michelin-starred Takashi in Chicago before spending three formative years at Thomas Keller’s The French Laundry as Pastry Chef de Partie. In 2015, Alyssa joined the culinary team at Faena Hotel Miami Beach as a Pastry Sous Chef. While there, she was also given rein to develop the pastry menu and fully run the pastry program for Pao, Chef Paul Qui’s Filipino restaurant at Faena Hotel Miami Beach. Alyssa joined the New Waterloo team in November 2016 as Executive Pastry Chef of Le Politique, where she oversees the restaurant’s pastry program and adjoining patisserie.

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Rick LopezExecutive Chef
La Condesa

A native Texan, Rick began his culinary journey as an intern at Oakland House Inn in Maine. He then returned home to San Antonio, where he worked for Chef Scott Cohen in La Mansion’s Las Canarias. Rick began a stage at New York City’s Café Boulud, which led to a full-time position under future James Beard ‘Rising Star Chef’ Gavin Kaysen. Returning to Texas in 2009, he was soon given the opportunity to become Sous Chef alongside Executive Chef Rene Ortiz at La Condesa. He was promoted to Chef de Cuisine after his first year, and was named Executive Chef of the restaurant in August 2013.

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Yoshi OkaiHead Chef
Otoko

Born and raised in Kyoto, Japan, Yoshi was introduced to the culinary world at a young age through his family’s catering company. In 1998, Yoshi landed in Austin after leaving landscaping school to dedicate time to his band, The Kodiaks. He was introduced to future collaborator and friend Paul Qui at Uchi and Uchiko, where Yoshi served as head sushi chef for six years. After a stint as head chef at East Side King, Yoshi joined Qui at his namesake restaurant in 2014. In 2015, Yoshi was named head chef of Otoko, the 12-seat Japanese restaurant located at South Congress Hotel. In 2017, Food & Wine named Yoshi among their annual Best New Chefs.

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Nick NelsonExecutive Chef
Hotel Ella

Growing up in Olathe, Kansas, Nick remembers his mom pouring love into their family dinners. The appreciation of sharing a meal together led to the launch of his culinary career in 2004, when he began as a prep and line cook for Yosemite Lodge at the Falls. Nick has since held positions at The Roaring Fork in Austin and Chantal’s Bistro & Wine Bar in Georgetown, Texas, before moving back to Kansas to serve as Sous Chef under James Beard semifinalist Carl Thorne-Thomsen at story. Nick returned to Austin in 2013 to serve as Chef de Cuisine at Hotel Ella under then-Executive Chef Michael Paley, and was named Executive Chef in February 2017.

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Amanda RockmanExecutive Pastry Chef
South Congress Hotel

Amanda’s interest in the culinary field began was inspired by the dinner parties her mom would throw. A graduate of The Culinary Institute of America in Hyde Park, her career took her to Chicago, where she worked at the acclaimed TRU, Spring, three Michelin-starred L.2o, and The Peninsula Hotel. Amanda also opened The Bristol, Balena, and Thompson Hotel’s Nico Osteria as Executive Pastry Chef. Amanda returned to Texas in 2015 as Executive Pastry Chef at South Congress Hotel, where she oversees the pastry and bakery programs for in-room dining, banquets and the hotel’s four food & beverage outlets.

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Derek SalkinExecutive Chef
Le Politique

Derek’s culinary career began after several years of working as a mountain and river guide. The Virginia native’s passion led him to study at the French Culinary Institute and work at 2 and 3 Michelin-starred restaurants in New York. He served as Chef de Partie at Thomas Keller’s The French Laundry before moving to Las Vegas, where he worked as sous chef for the Joël Robuchon Restaurant at the Mansion. Inspired by Paul Qui’s innovative spirit and success as a Filipino-American chef, he went on to become Chef de Cuisine at Qui’s restaurant, Pao at Faena Hotel Miami Beach. Derek joined the New Waterloo team in 2016 as Executive Chef of Le Politique.

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Charles SchliengerGroup Executive Chef
Sway

Growing up in a family of restaurateurs, cooking has come second nature to Charles. For seven years, he honed his culinary skills within the renowned Todd English Enterprises group, joining as opening executive sous chef of Da Campo Osteria and moving on to become chef de cuisine for the group’s Olives restauransts in Las Vegas and the Bahamas. He then returned to the states and served as the Executive Chef of North Italia in the Domain for two years before joining the New Waterloo team as Group Executive Chef of Sway in June 2017.

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Casey WilcoxExecutive Chef
Central Standard

Casey has a long history working at some of Austin’s best restaurants. He realized food was more than a job for him while working at Commander’s Palace in Las Vegas. He spent time at Fiamma in Las Vegas, Mirbeau Inn & Spa in upstate New York, and Erling Jensen in Memphis. Since moving to Austin 10 years ago, he has worked as a sous chef at Uchi, Executive Chef at Justine’s and Second Bar & Kitchen, and most recently helped Paul Qui open Kuneho. Casey joined the New Waterloo team as Executive Chef of Central Standard in June 2017.

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Operations

Reese CisnerosDirector of Restaurant Events
New Waterloo

Reese found her passion for event sales while interning for Kennedy Creative Events during college, where she became the first intern to be hired full-time as an event producer upon graduation. During her five-year tenure at the event management company, Reese served in Senior Event Producer, Special Projects Manager and Internship Programming Manager roles. She joined the New Waterloo team as an Event and Venue Manager for Malverde, and recently became the company’s first Director of Restaurant Events. Outside of work, Reese enjoys playing volleyball, dancing, writing, reading, and traveling. Her spirit food is pizza.

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Peter D'SouzaOperations Manager
New Waterloo

Peter grew up in India, where he attended Bombay University and started his career in the banquet department at Hotel Oberoi. Upon moving to New York City, Peter served and held management positions at Tabla and later L’Artusi, an Italian restaurant known for having one of the best Italian wine lists in the country. In 2011, Peter moved to Austin and joined the New Waterloo family as a server at La Condesa before becoming Sway’s opening General Manager in 2012. He was promoted to Operations Manager of New Waterloo in July 2017. Outside of work, Peter enjoys spending time with his family and attempting to recreate his mother’s original Indian recipes. His spirit food is her Bombay Duck.

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Jimena FornHR Generalist
New Waterloo

Jimena Form discovered her love for customer service and the food industry through high school and college, when she worked at a small dessert boutique in Houston. After earning a BA in Psychology and master’s in Organization Development, Jimena started her career at the Omni Barton Creek Resort & Spa, first as an HR coordinator and later as HR manager. Combining her interests and skills, Jimena joined the New Waterloo team as HR Generalist in October 2017. The Costa Rica native enjoys live music and spends most of her free time with her dog or visiting her nieces in Houston. Her spirit food is grilled steak and veggies.

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Caitlin Close HowardDirector of Human Resources
New Waterloo

A California native, Caitlin first interned in human resources at investment firm PAAMCO while obtaining her B.A. in Studio Arts from the University of California-Irvine. After moving to Austin in 2011, Caitlin spent five years running events and operations for Coolhaus Ice Cream Sandwiches. Her experience in both hospitality and human resources led to her current position at New Waterloo. As Director of Human Resources, Caitlin oversees all aspects of the company’s programs related to hiring, compensation, benefits, and safety. In her spare time, she enjoys traveling and practicing yoga. Her spirit food is sweet potatoes.

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Levi LohrmanDirector of Information Technology
New Waterloo

An original Austinite, Levi graduated with a degree in Radio-Television-Film from the University of Texas while working 30-hour weeks at an angel investment firm. After college, Levi worked for an automotive group in Austin, helping them grow substantially throughout his tenure. He has spent over a decade working in IT, specializing in growing medium-sized companies into solid, reliable enterprises. When he’s not doing the same for all New Waterloo properties, Levi volunteers his time at Scare for a Cure and loves spending time with his kids and dogs. Levi’s spirit food is a sweet Texas onion.

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Mandi NelsonBeverage Director
New Waterloo

Mandi’s journey into the world of wine and cuisine began when she was 16, working for various restaurants and country clubs in her native Dallas. After graduating from the University of Texas, Mandi moved to Austin and held various Wine Manager positions before joining the New Waterloo team in 2016. As Beverage Director of New Waterloo and Certified Wine Sommelier through the Court of Master Sommelier, Mandi leverages her knowledge of wine and spirits to provide quality beverage programs at New Waterloo properties. In her free time, Mandi enjoys running (through vineyards, if possible) and sipping champagne. Her spirit food is uni, or sea urchin.

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Morgan SpannOffice Manager
New Waterloo

Before joining New Waterloo, Morgan served as a planning producer for CNN International while achieving her Master’s in Communications from Georgia State University. Prior to that, Morgan worked for the Atlanta Film Festival as a Programming Associate and a Special Events Manager for the Atlanta Botanical Gardens. After 10 years in Georgia, Morgan returned to her home state of Texas and joined the team as Office Manager. In her spare time, Morgan enjoys all things Beyonce, flower arranging, live music, and high tea. Her spirit food is Thai coconut red curry.

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Justin SpencerDirector of Food & Beverage
New Waterloo

After attending the University of Texas at Austin, Justin moved to New York and began as a reservationist for celebrity chef Tom Colicchio’s Craft restaurant group. From there, he served several different roles within the group, ending as Beverage Director for Colicchio & Sons before returning to Austin. He spent two years as Food Resources Manager for Central Texas Food Bank before joining Sway as Assistant General Manager, then La Condesa as General Manager, and eventually New Waterloo as Director of Food & Beverage. In this role, Justin oversees management development and operations of all properties. In his free time, Justin enjoys playing the drums and participating in a competitive barbecue team. His spirit food is brisket.

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Jason BrannonHotel Manager
South Congress Hotel

Jason got his start in the hospitality industry in the summers between his years at the University of Texas at Austin, where he gained experience working in every department of a lodge in Glacier National Park. Jason went on to work as an editor at Texas Monthly and Thomas Publishing in New York, before eventually returning to hospitality. He joined the South Congress Hotel team as Director of Rooms in 2015, and was promoted to Hotel Manager in 2017. In his spare time, Jason enjoys traveling, watching films, and hosting dinner parties. His spirit food is lasagna.

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Chris DufauGeneral Manager
Le Politique

As the son of a French-born chef, Chris grew up working at his family’s fine dining restaurants in Lake Tahoe, California. Initially trained in the kitchen, a love of wine and cocktails pulled him to front of house operations. He has served as a sommelier at the Martini House in Napa, where he attained level two certification with the American Court of Master Sommeliers. Living in Austin since 2004, Chris was a sommelier and manager at Jeffrey’s, Zoot, L’Oca d’Oro, and Emmer & Rye before joining the New Waterloo team as General Manager of Le Politique. Outside of work, Chris enjoys biking and writing screenplays. His spirit food is cake.

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Nik FiorettiGeneral Manager
Goodall's Kitchen

Nik has worked in the service industry since he was 16 years old, having served at several high-end restaurants and hotels in Dallas, Santa Fe, San Francisco, Albuquerque, and Austin. He considers his time owning Java Joe’s, a small restaurant and coffee shop in Albuquerque, his master’s in finance and restaurant management. Nik joined the Hotel Ella team in 2013 as a manager and was promoted to general manager of Goodall’s Kitchen in August 2017. Outside of work, he is a crazed plant person and loves to kayak. His spirit food is New Mexico enchiladas.

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Tim LukachikChief Engineer
South Congress Hotel + Hotel Ella

Tim got his professional start in the plumbing business. After six years, he changed course and worked for Flying L Guest Ranch, a golf course and resort in the Texas Hill Country. There, he realized he belonged in the hotel industry and returned to school for hospitality management. He has since worked for companies such as Marriott and Hilton, and oversaw an $8-million renovation and rebranding of a Holiday Inn into a Doubletree. Tim joined the New Waterloo team as chief engineer for both Hotel Ella and South Congress Hotel in November 2015. Outside of work, he loves cycling, writing and playing music, and outdoor activities. His spirit food is the avocado, and has immortalized his love for the fruit with two tattoos and counting.

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Anders OsterbergGeneral Manager
Central Standard + Otoko

Anders has more than 20 years of experience in the service industry, including tenure at several award-winning restaurants in London and his hometown of Sydney, Australia. He began his career with Rockpool Restaurant Group in Sydney, led by Australian celebrity chef Neil Perry. Anders then took over as the Restaurant Manager for The Ivy in London, and later became Assistant General Manager for the Corbin and King restaurant group. He joined the New Waterloo team as General Manager of Central Standard in 2016, and was named General Manager of Otoko the following year. In his free time, Anders enjoys cycling, photography, and snowboarding. His spirit cuisine is Asian: fiery and complex.

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Isabella PotapenkoGeneral Manager
Mañana

Isabella has been developing her appreciation for customer service since she was 18 years old. Having worked in coffee shops in restaurants in Washington State, Los Angeles, and Austin, providing customers with a memorable experience became something she looks forward to every day. She joined New Waterloo as part of the opening team for Mañana in 2016. After a brief hiatus to manage South Congress Hotel’s Lobby Shop, she returned to Mañana as general manager in August 2017. Outside of work, she enjoys visiting museums, being out in nature, practicing yoga, and going to the movies. Her spirit food is a noodle: comfortable, reliable, silly, and complementary.

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Josh PrewittGeneral Manager
La Condesa

Josh first entered the service industry while attending Texas State University as a server at a steakhouse in Wimberley. After graduating with a degree in history, Josh worked at Trattoria Lisina in Driftwood, starting out as a server and working his way up to Front of House Manager while also directing their wine program. His love of wine led him to manage the tasting room at the Duchman Family Winery before coming to La Condesa, where he now serves as General Manager. Josh holds a WSET Level 3 Certification, and spends his time advancing his knowledge of wine, attending concerts, and collecting vinyl records. His spirit food is agave marmorata.

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Mark SadowskiGeneral Manager
Sway

A native to Milwaukee and graduate of the University of Wisconsin-Madison, Mark Sadowski had already managed bars for his school’s student union by the time he graduated with his bachelor’s in Radio, Television and Film. He went on to earn his second degree in Hospitality Management at Madison College and, in search of a more robust industry, moved to Austin in 2014. He joined the New Waterloo team as food and beverage supervisor at Hotel Ella before joining Sway’s management team in 2015. There, he has risen from service manager to assistant general manager, and was named general manager in October 2017. Besides work, Mark enjoys live music, movies and going to the greenbelt with his dog. His spirit food is pho.

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Charity SadoyGeneral Manager
Il Brutto

With a Bachelor’s of Architecture from the University of Notre Dame, Charity was practicing mixed-development architecture in Boston before she relocated to Austin in 2009. She found her passion for hospitality while working at Sway, where she quickly rose from server to trainer to shift lead over her two-year tenure. She served as service manager at La Condesa for a year, then was given the opportunity to join South Congress Hotel’s opening team in August 2015. For two years, she served as the assistant general manager of Café No Sé and the hotel’s Lobby Bar, in-room dining and banquet programs before joining Il Brutto’s opening team as General Manager. Charity is WSET Level III Certified and enjoys bike rides with her dog, bowling, and cooking for friends. Her spirit food is Spam Musabi, a Hawaiian spin on traditional Japanese omusubi.

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Brent WolfHotel Manager
Hotel Ella

A graduate of Washington State University, Brent has worked in the Austin hospitality scene since moving here in 1999. He worked in the Rooms Division of the Hyatt Regency Austin for six years before becoming Director of Guest Services at Lake Austin Spa Resort, where his job was to provide excellent service to celebrity and politician guests. He has recently taken on the role as Hotel Manager of Hotel Ella, where he oversees all day-to-day operations of the hotel and its staff. In his free time, Brent enjoys paddleboarding, hiking, traveling and live music. His spirit food is a lollipop.

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Karla ZarateDirector of Food & Beverage
South Congress Hotel

Karla began her career in hospitality with the Four Seasons in Chicago. After a year, she joined the Omni Chicago Hotel, where she served as Director of Food and Beverage Outlets for five years. During her time there, she successfully opened the outdoor restaurant Café 676 while also managing the hotel’s six food and beverage outlets and banquets. In 2012, she became the Director of Banquets of Fairmont Pacific Rim in Vancouver, where she served for two years before returning to Chicago as the Director of Food & Beverage at the Wit Hotel. Karla joined the South Congress Hotel team as Food & Beverage Director in August 2017. Outside of work, she enjoys collecting rare whiskies and vintage wines, as well as running her English bulldog’s Instagram (@misterharol). Her spirit food is sushi.

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Sales & Marketing

Stacie ColbertDirector of Sales
South Congress Hotel + Hotel Ella

Stacie came to New Waterloo with more than 20 years of sales experience. First serving in several sales-management roles for Limited Brands, Stacie joined the hospitality industry and served as Regional Director of Sales for Lodgestar Investments, Ltd. In this position, Stacie oversaw the sales efforts across three hotels. She joined the New Waterloo team as dual Director of Sales for South Congress Hotel and Hotel Ella in 2015. In her free time, she enjoys gardening, baking, reading historical fiction, and hanging out with her family. A firm believer in Southern hospitality, her spirit food is Southern comfort food.

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Amira HaddonMarketing Coordinator
New Waterloo

An Austinite for more than 20 years, Amira received her degree in Journalism at the University of Texas at Austin and started her career as a nonprofit reporter and features editor for a county newspaper in Georgetown. She returned to Austin in 2012, serving several different product management and marketing roles at software company Accruent before joining the New Waterloo team in 2016. As Marketing Coordinator, Amira assists the team with all marketing initiatives and social media strategy for several New Waterloo properties. In her spare time, Amira enjoys blogging, exploring small-town Texas, and drinking great coffee. Her spirit food is hummus.

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Meredith HubleyPartnerships + Programming
New Waterloo

Meredith began with New Waterloo as part of the opening team for La Condesa, where she worked as the Head Hostess for three years. Meredith then moved to New York City to pursue her dream of working in the fashion industry. She spent three years working as a Fashion Assistant for Lucky Magazine, one of Condé Nast’s biggest subsidiaries, before returning to Austin to oversee partnerships and programming for New Waterloo. In her current role, Meredith manages charitable relationships and establishes strong community partnerships. Meredith enjoys staying active, traveling and attending hockey games. Her spirit food (drink) is Dr. Pepper.

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Holly KingMarketing Coordinator
New Waterloo

Holly King dived into her marketing career after graduating from Westminster College, first working for a digital marketing agency before settling into the hospitality industry in 2015. Since, she has served as a marketing and events manager in both Salt Lake City, Utah and Nashville, Tennessee. After a move to Austin in early 2017, she quickly introduced herself to some of the city’s finest dining as a reservationist for Hai Hospitality. She joined the New Waterloo team in October 2017 and continues to spend some mornings behind the front desk of Soul Cycle DATX. Outside of work, Holly loves to hike, ski and explore new places. Her spirit food is poke…but also mashed potatoes.

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Alexis LanmanDirector of Marketing
New Waterloo

Alexis Lanman began her career in the hospitality industry as a Private Dining Coordinator for Innovative Dining Group in Los Angeles. Following a move back to Austin in 2005, Alexis continued her work in events as a Senior Event Manager for Elite Weddings & Events. In 2009, Alexis became Events Manager for New Waterloo’s first project, La Condesa and Malverde. Alexis’ role expanded to Director of Marketing & Events for New Waterloo in 2011. In this position, Alexis develops and executes high-level strategies that drive brand and revenue at each outlet. Her spirit food is Sour Patch Kids.

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Crystal PharrDirector of Events
South Congress Hotel + Hotel Ella

Crystal first realized how much she enjoyed event planning when, in her free time, she worked with several nonprofits to produce fundraising events. While she began her career in sales, her passion soon led to a position with High Beam Events. There, she spent more than five years at the Austin-based event planning company, where she focused on producing official SXSW events. Crystal joined the New Waterloo team as Director of Events in 2017. In this position, she oversees all staffing and execution for events at South Congress Hotel and Hotel Ella. Outside of work, she enjoys running, hiking, and sailing. Her spirit foods are chocolate and cheese.

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Jordan SchraederMarketing Manager
New Waterloo

A Dallas native, Jordan moved to Austin to attend the University of Texas, where she received a journalism degree in 2012. After graduation, she served as assistant editor & social media coordinator for UT’s alumni association, Texas Exes, and as public affairs specialist for UT’s International Office. She made the switch to hospitality in 2013 first as a hostess at Sway, then as New Waterloo’s first marketing manager in 2014. Day to day, Jordan oversees content strategy, experiential programming, and digital development for all NW brands. When she’s off the clock, she enjoys horror films, trivia nights, spin classes, and solo road trips. Her spirit food is Twizzlers.

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